I’ve been meaning for some time to post about Podcasting and I actually was going to make an article page devoted to it… still will, but do to lack of time it may be sometime yet.
At the same time I want to mention it because it is growing in popularity and it might be something for you to look into for you business…
Wikipedia’s Podcasting Explanation
Podcasting is a method of publishing files via the Internet, allowing users to subscribe to a feed and receive new files automatically. It became popular in late 2004, intended largely for downloading audio files onto a portable MP3 player. However, listening to podcasts does not require a portable player and it is not traditional “broadcasting” to a mass audience at a fixed time.
Many online marketers (and probably some offline) are looking at this is an opportunity… an opportunity to provide another service to their clients or create a whole new service to attract and audience.
You are simply recording a broadcast that you can give people an opportunity to subscribe to via RSS.
You can create Podcasts that can be listened to by anyone at their convenience. They can listen to it on their desktop or on their iPod… Powerful stuff.
I’ve been watching this to see if it would take off for about 6 months now. About a month ago I noticed Rush Limbaugh (the popular radio host) was setting one up on his site… I thought… that could be the spark the ignites. Then I saw CNN with one!
A lot of internet marketers are talking about it and it’s potential.
For more information:
Podcast Directory
Podcasting News
Apple iPod Info
Free PodCast Receiver
Wired News Article
Those should get you started in understanding what it’s all about… it looks like it might be here to stay.
Check it out!
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